🔗 Share this article

TikTok is introducing a updated setting that allows them to lessen the amount of AI-made media appearing in their timelines. This move comes as the company revealed that it currently hosts over 1 thousand million AI videos.

Pilot Phase and Launch

This change is in a pilot phase over the coming weeks before a global release. This advancement coincides with a increase in content created by AI, fueled by emerging content generation software.

The Broader AI Trend

Studies have shown that nearly a tenth of the fastest-growing content creators on another major platform primarily display clips produced artificially. A large amount of this material is considered mass-produced AI material, a phrase for substandard, factory-style content that is typically nonsensical or dreamlike.

Our research shows that many people enjoy content produced via AI tools, including digital art to science explainers, and we intend to provide users the ability to increase or decrease of that, based on their own preferences,” said a spokesperson.

AI on the Platform

The service shared that there are presently 1.3bn videos on its app labeled as artificially created. Overall, in excess of 100 million media items are submitted to the app each day, making AI-generated material a minor percentage of its total content library.

How to Adjust Settings

Users will be in a position to decrease or raise the volume of AI-generated videos they see by accessing the content preference option in the application and selecting the AI content topic. Further subjects that are already be adjusted under the setting cover current affairs, clothing, beauty, and movement.

AI Disclosure Rules

TikTok’s guidelines oblige creators to tag convincing artificially created content, and it prohibits malicious deepfakes of public figures or crisis events. Any realistic artificial content that is not labeled can be taken down under its user guidelines.

Additionally, the app will henceforth apply an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This measure is aimed to stop users from seeking to evade the tagging system.

Educational Initiatives

TikTok is furthermore launching a $2m awareness program for experts and groups to produce informative material about using AI responsibly. This program will assist charitable organizations focused on educating programming and robotics.

Moderation Strategy

The video-sharing app has justified its moderation strategy, following controversy over intentions to cut jobs for numerous safety staff in the United Kingdom. The company is planning to reduce hundreds of positions in its content moderation department in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.

A company official stated that people-led review would continue to be important, but AI can safeguard staff by eliminating the most distressing content ahead of it is viewed by people. TikTok announced a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to the use of its AI tools.

We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with harmful content as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”