The Cadillac F1 team Adopts Apollo Program Playbook to Assemble Squad from the Ground Up for Australian Startline.

Approximately one year ago at the Nevada Grand Prix, Cadillac were ultimately given the official approval as the world of Formula One's latest entrant for 2026. Constructing the team from nothing has involved a hectic work rate that the team boss, Graeme Lowdon, has equated to the Apollo program. As the sport converges on Las Vegas this weekend, the team are aware time is getting tight.

The Tight Timeline to Melbourne

At the last event of the season to be hosted in the America, with approximately a hundred days to go before they take to the track for the inaugural time in Melbourne at the first race of 2026, the Cadillac F1 project have advanced rapidly but, in what must seem like a sisyphean endeavor, they are aware there will never be enough hours in the day.

The chief technical officer, Nick Chester, became part of the nascent operation in early 2023 shortly after it was established, when the organization were without even an approved entry. He has been at its center ever since and has a knowing grin when considering the experience.

“You can have a brief moment reflecting at what you have accomplished and go: ‘Wow, isn’t this fantastic what the team has created in a short three-year period,’” he says. “And then the next minute you consider: ‘Yes, there is still a significant amount to do.’”

An Unprecedented Challenge

The CTO had success at Renault in Fernando Alonso’s victorious campaigns of 2005 and 2006 and was in charge of technical direction at the new Mercedes Formula E team, but no other project has truly matched the mission of launching the iconic American Cadillac name, a manufacturer-backed entry backed by the corporate entity, General Motors Corporation, into F1.

“Establishing an Formula One team from scratch, when will you ever have the possibility to do that?” Chester remarks. “It is like nothing else. In an established team you rarely get the opportunity to change cultural approach.”

With each passing day that passes focus are sharper on the impending moment of truth in the Australian GP and expectations are being set realistically.

“You have to assume that a brand-new squad entering the sport is likely to start at the back but simply getting on to the grid will be an achievement in itself,” Lowdon commented this year and while Chester agreed with this sentiment he believed the team had a point to prove as well.
“The first thing we intend to prove is that we belong on the grid,” he emphasizes. “So that we arrive and we operate well. We aim to demonstrate that we’re a proper team executing the correct procedures on the track. After we have demonstrated that we are a legitimate team, then we will focus on forward movement subsequently.”

Racing Talent and Hiring Push

In August they contracted Sergio Pérez and Valtteri Bottas as their pilots for 2026, a duo remarkable for their vast knowledge in performing at the leading positions in two of the sport’s biggest teams, the Red Bull team and Mercedes, and the Finnish driver echoed the mood of determined optimism.

“Of course, we have a realistic outlook,” Bottas stated. “We face a mountain of work to do, and it will likely be almost certainly a challenging beginning, because this is Formula One. But we’re not there to finish last. I am confident with this structure, with this team, these people, there’s no reason why we shouldn’t be able to get relatively quickly to the front and taste victory.”

To that end recruitment has been in top gear, with employees now up to over 400 and planned to reach the objective of 600 members swiftly. In addition to their existing facility at Silverstone, the organization are in the process of finishing an main base at Fishers, Indiana in the Indianapolis area and there is the GM works in North Carolina, where they are developing the center to produce the power unit, planned for 2029 – for now they will use Ferrari engines – and the aerodynamic facility in Cologne. It is a intricate organisation, different from the trend in the sport for more centralization, and has inspired the innovative team culture to which Chester referred.

NASA Inspiration

“We've drawn heavily from the Apollo program,” said the team principal shortly before the British GP in July. “We’re realistic, we know how difficult it is. The deadlines, they’re super, super, super short. Alright, it's not a space expedition, but it can seem that way.”

So they have embraced, instead of the conventional chain of command, a non-hierarchical approach similar to that of NASA's, where there were a assortment of project teams all tackling distinct elements of the project in a multiple sites.

“When you must follow a protocol where someone has a problem and they raise it up to their supervisor, that manager talks to a supervisor at a different location, it is relayed back, the process is very slow,” explains Nick Chester. “So we empower team members to really get on with it. Moving away from managerial sign-off for all decisions is so much cleaner and faster.”

What Lies Ahead

The efficacy of this agile methodology will be evaluated in the heat of competition when the season begins and there is no little amount riding on this for F1, too. Cadillac have taken on as their reserve driver the young American Colton Herta

Melissa Hernandez
Melissa Hernandez

Oliver is a veteran game journalist based in London, covering UK gaming trends and indie titles.